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Apple Retail Store Purchase Process
I love Apple products and the Apple retail store. The checkout process however, needs some work. Unless you are getting help from an Apple retail associate, the store is not really setup for someone...
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The Case for Marketing Technologists
Scott Brinker over at the Chief Marketing Technologist blog recently interviewed me about my experience going into Marketing, then IT, and back to Marketing again as a part of a series in which he is...
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Is it the medium or lifestyle that’s changing our media consumption?
I don’t read newspapers. I don’t watch the local news. I don’t watch the national news. This doesn’t mean that the news doesn’t matter to me but rather the way in which I consume the information does....
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The Paradigm Shift for Product Organizations: Building Consumer Experiences
As I view the landscape of digital technology and how big brands are embracing new ways to reach consumers, one thing is evident: this is clearly a paradigm shift for product-centric organizations who...
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UX Practitioners Will Excel in an Increasingly Digital World
It’s not just a “marketing” project to have a website because ultimately, you are architecting a shopping process that draws on many areas of an organization to support. In traditional brick &...
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Mass Customization, Considered Purchases, & Mental Models – Why Usability &...
I’ve been wanting to write a post about Mass Customization, Considered Purchases, and Mental Models for some time, but find it challenging to articulate the divide these concepts create. They are like...
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The Conundrum With Product Configurators: The Blank Canvas
Fashion Police everywhere are on the hunt for me because of this crime I’ve committed with this shoe design. The Blank Canvas Usability issues aside, even the best interfaces don’t always make product...
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User Experience vs. Digital Product Management: Who owns what?
Overview I’ve been on a quest to better understand how “the industry” defines roles and responsibilities between ownership of deliverables between Digital Product Managers and User Experience...
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Agile in the Enterprise: Scaled Agile Framework
For those of you working in an enterprise and trying to implement Agile software development methodologies, you may be wondering how it’s possible to implement Agile best practices for your...
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The Importance of Service Design in an Omni-Channel Strategy
Omni-channel strategy is the latest buzzword in the digital space because of its emphasis on the user experience across channels — and typically, digital tools and tactics are being used to bridge the...
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Market Segment Personas vs. User Personas
Traditional marketers are used to identifying market segments and organizing those segments by personas in order to better target products and marketing messages appropriately. For more on market...
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Are multi-vendor e-commerce platform strategies in the cards for organizations?
I came across an article “Multi-vendor ERP strategy fixes $2 billion problem” which outlined a few interesting insights around how Land O’ Lakes Inc. had the following challenge(s) on its hands:...
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eBusinessBlog.org is now DigitalProductStrategy.com
I recently changed this blog’s URL from www.ebusinessblog.org to www.digitalproductstrategy.com to more accurately reflect the direction of the blog’s focus on Digital Product Strategy. All previous...
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The Case for Digital Product Management in Non-Software Companies
Non-software companies often struggle with producing and operating digital products/experiences because they are built upon old operating and structural models. With the evolution of ad agencies’...
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Try Google Hangouts for your Daily Scrums (and other team meetings)
Our digital product team utilizes Scrum for its agile software development/marketing/UX framework and one of the principles of Scrum is the “daily stand-up.” These stand-ups are called “Daily Scrums”...
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E-Commerce efforts still being treated like technology projects of the past
I really like this point of view (from http://www.internetretailer.com/commentary/2014/03/04/its-critical-transform-smartly-toward-b2b-e-commerce) E-commerce efforts, however, are often still treated...
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In an omni-channel world, product management needs to focus across platforms...
Because of the many different ways in which consumers can access apps and functionality, it’s becoming increasingly imperative for product management functions to begin viewing “ownership” of products...
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Marketing Technologists = Digital Product Managers?
Over at the Chief Marketing Technologist Blog by Scott Brinker, Scott writes about the intersection of Marketing and Technology and more specifically the growing importance of the Marketing...
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Consistency across platforms
From my post on In an omni-channel world, product management needs to focus across platforms to minimize cognitive load, here’s another example of where platform differences increase cognitive load:...
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eCommerce merchandising still has a ways to go
What if brick & mortar retail stores were setup the same way as an eCommerce site? Would furniture really be merchandised in the same way as toothpaste? Amazon.com search results page for...
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